![]() Sounds great, but how do even start? Cue the Eisenhower Priority Matrix. So, with a little mindfulness and effective task prioritization methods it is possible to avoid the urgency trap and align your time and efforts where they matter most. When prompted to reflect on the long-term consequences of their decision between an urgent and important task, participants were more likely to choose the important one. The reality is – many professionals in this cycle might not even be aware that their ‘busyness’ isn’t actually productive.īut there is good news! The same study also found that the urgency effect can be reversed. And since they’re constantly occupied with urgent tasks, there is never enough time in the week for meaningful progress on their own priorities. Shockingly, 78.7% of people say they feel stressed by increasing tasks and lack of time to get it all done every week – but how much of that task load is truly important work? Professionals who get stuck in the urgency trap are often stressed and mentally exhausted from being overrun by other people's priorities. Though you might be inclined to try and finish urgent tasks first and then work on important tasks ‘later’ – this cycle ultimately results in important tasks constantly getting set aside to accommodate the never-ending flow of new, ‘urgent’ demands. ![]() They demand immediate attention and block your wider view of more important priorities that offer greater rewards down the line. Also known as the urgency trap, urgency effect, or urgency principle – this tendency actually helps explain why many professionals inherently struggle with time management.Ĭonsider urgency like a set of blinders that keep you nearsighted. The thing is, the human brain has a hard time telling the difference between the two (which is why urgent tasks often feel important in the moment). Important tasks might not be time-sensitive or have a deadline.
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